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Channel: The Bully Pulpit » Advertising
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Why the World’s Greatest Advertising Man Added Four Words to a Beggar’s Sign

“There’s an old story about David Ogilvy, one of the original mad men that established the dominance of the advertising field in the 50s and 60s, that seems to deal with storytelling as an avenue to...

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10 Rules for Writing from David Ogilvy

For over a half century, David Ogilvy was the dapper executive behind New York’s powerhouse marketing firm Ogilvy & Mather. He was also the original “Mad Man,” a martini-slugging, pipe-puffing...

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